Colbert: Peaches in Georgia lack "juiciness" and "truthiness"

Stephen Colbert of the Colbert Report (silent t's), is running for President in South Carolina. HIS campaign is sponsored by Doritos and no one, whether left or right, know if he is serious. He's also been campaigning to be named as South Carolina's native son and the Mayor of Columbia just awarded him that title on Sunday. This led to responses from the Edwards campaign who, thankfully, showed a lot restraint and made jokes instead of taking it seriously. The media has really been eating this up. It's given papers like the stodgy Washington Post the opportunity to present jokes (although it's unclear whether they "get" the jokes). This has really been up the alley of Editor and Publisher. They presented a piece today showing the tension between Edwards and Colbert over the designation of "native son." This way they got to present jokes form each side.

It's an interesting experience, the way this has played out. It's like on one hand, the media is so excited to have stories that people are interested in and find amusing, while on the other they kind of resent the manipulation of the media that's going on. The article in the Seattle Times has a little taste of that. It's funny that if Colbert's statements were taken at face-value, you'd have to believe him, but balanced with his profession and past the media assumes it's a joke. Not that I know, but it seems like an interesting tension anyway.